Benefits to Sporting Groups

You keep sending out proposals to businesses, or asking friends of friends who own businesses if they will provide sponsorship. Most of the requests fall on deaf ears because you aren't speaking to the right people, or you just can't seem to match what you have to offer to what a business wants. It's time for a change.

SponsorNeeds.com will work with businesses to get them to specify what it is they want out of a sponsorship, and what they are prepared to pay in order to get it. This gives sporting clubs the fantastic opportunity of seeing exactly what is needed in order to secure funding, and all you have to do is make the commitment to give the business what they want. In some cases your initial reaction may be that the business is asking for a lot compared to what they are willing to pay, but the fact is this is what is available, so maybe you need to lower your expectations in order to secure the sponsor. Once you have them on board, you can then discuss potential increases to the sponsorship and align it more to your needs when it comes up for renewal. It's going to be a lot easier for the business to stick with you and make small changes, rather than have to go and find another group to work with in order to achieve their marketing objectives.

Given that the business has the money, this puts the responsibility on you to meet their requirements and earn their respect so that they will continue to partner with you. It also means that the up front commitment must come from you in being able to secure the sponsorship, which is why SponsorNeeds.com asks for 10% of the offered sponsorship as a matching fee up front (with the other 10% payable once you have received the funding) before releasing the business contact details. This provides three things:

  1. An assurance to the business that your sporting organisation is serious about developing a partnership

  2. Payment for the time taken to source the business, discuss their requirements, and then find a suitable sporting organisation

  3. Minimises the up front payment by asking for the final 10% only once you receive the sponsor's payment. We understand the difficulties in outlaying funds for sporting clubs, and also receiving the final payment provides an indication that the match was successful and gives us good positive feedback.

Name: Withheld
Description: Motor Repair business located in Geelong, Victoria. Providing servicing and repairs to a wide range of vehicles for over 20 years.
Marketing Objective: Looking to increase awareness of the company name and services in Geelong and surrounding areas
Existing Sponsors: Currently sponsored by local Hotel, local bakery and National fast food chain
Willing to Accept your Sponsorship terms: Yes
Comments: The Netball Club is happy with the requirements and the pricing, but would like to clarify if the request for advertising in the Newsletter is to have the company name in the title of the newsletter or have the company logo/name throughout the newsletter.

If you are interested in receiving genuine opportunities from potential sponsors, register your details with us below so that we can be sure to contact you if your sporting group meets the requirements outlined by the businesses.

This form will be used to register your details with Sponsorneeds.com so that we can match your ability to fulfil a sponsorship with a business.

Sporting Group Name
Description
Member Type
Tell us what types of members you have, as businesses are often looking to target certain demographics e.g. age, sex, location etc.
Web Site Address
Existing Sponsors
This saves time in trying to match you to a business that directly competes with an existing sponsor, also protects the integrity of the sponsorships you already have
Contact Name
Contact Number
Contact Email

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Email John at SponsorNeeds.com with any questions