Changing the Sponsorship Game

For too long the game of sponsorship seeking has been going against the natural flow of economics. The demand has been coming from amateur and non-profit groups with thousands of proposals being sent to businesses who provide the supply of money. In any commercial transaction the demand is what creates the value for a product or service, you can have a million products sitting in a store that you believe are worth $100 each, but if there is no demand they are worthless.

We here at SponsorNeeds.com have changed the game. We are looking to help service what the Sponsor Needs, and increase the chances of a return on investment for the Sponsor.

SponsorNeeds.com will help match businesses and sporting groups together by finding out what businesses want in return for their sponsorship. The business will specify what their objectives are in regard to brand awareness, increased sales etc., they will state what they want a sporting group to provide by way of services (e.g. advertising in a weekly newsletter, naming rights for an event), and they will state what they are willing to pay.

SponsorNeeds.com will then contact sporting groups and describe the sponsorship offer, without revealing the business, and find a group that is willing to meet the requirements in regard to both the services and the sponsorship money offered. Once a match is found, SponsorNeeds.com will contact the business and describe the sporting group, again without revealing who the party is, and that they are willing to provide the services at the price offered. Once the business agrees that this type of sporting group meet's their partnership requirements, SponsorNeeds.com will then go back to the sporting group and ask for a matching fee to be paid in order release the contact details.

What is so different about this approach?

  • The business has the power (money) and therefore should be able to specify what they need rather than being given a list of packages which may not suit their objectives.

  • Small to Medium size businesses may see value in associating with sporting groups, but may not believe the traditional player sponsorship or quiz night exposure is worth the money they are asked for.

  • The sporting group has to commit some funds before SponsorNeeds.com will connect the parties, therefore the business knows the sporting group is committed to partnering rather than just looking for easy money. Also the business knows the sporting group has a vested interested in meeting their needs as they have already outlayed some money.

  • This is essentially an extension of the business's marketing department. Your marketing plan may contain actions to investigate options for increasing brand awareness, increasing sales in certain demographics or geographies, or finding suitable avenues to distribute product samples. SponsorNeeds.com will take on this effort and find candidates which saves you time and money.

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    Click the link below relevant to you to find out what is required from a Business and what is required from a Sporting Group. You can also visit the "About" page to find out a bit more about SponsorNeeds.com and also some answers to questions you may have. If you have other questions please feel free to send an email.

    For Businesses    For Sporting Groups    About SponsorNeeds.com and FAQ

    Email John at SponsorNeeds.com with any questions

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